Page 20 - Keble Review 2014

Talbot Fund Report
the Talbot Fund supports every Keble student every day. Thanks to contributions from over half of our Old Members, The Talbot Fund is one of the top performing annual funds across the collegiate University.
Overall alumni participation has grown to 51%, alumni participation in 2013-14 rose to 27%, Talbot Fund income reached £808k. Regular, affordable donations are key to the strength of the Talbot Fund allowing Keble to plan ahead
effectively. It is most heartening that 68% of donors in 2013-14 made a regular gift to the College.
All students benefit directly from the Talbot Fund, through refurbishment of student rooms and facilities, enhancing the extra-curricular activities and of course many students benefit from a growing range of bursaries, scholarships and academic prizes each year.
2014 JCR Leavers Gift
Young alumni, the most recent beneficiaries of support from Old Members, have played a pivotal role in the recent increase in participation in the Talbot Fund.
In Trinity 2013, the JCR voted to opt-in to making
a gift of £20 on battels as finalists. The 2013 JCR Leavers threw down the gauntlet to their successors with over 80% participation. Remarkably that figure was topped when 86% of 2014 JCR Leavers made their first gift to the Talbot Fund in July this year and became honorary members of the Talbot Society. This level of participation from our youngest alumni is truly appreciated (they will of course receive a Keble brick when we see them back for their Degree Day) and is vital in strengthening support for future students.
The 50:50 Challenge
During 2013-14 Keble was set a considerable challenge by two Old Members: to increase overall alumni participation (the percentage of Old Members who have made a gift to Keble) from 41% to 50%. In essence, this required 774 new alumni donors across the year. The challenge came with an incentive of £50,000 hence
the 50:50 Challenge. In July this year, with only days to spare, we reached that target and by 31 July alumni participation reached to 51%.
In order to achieve this astonishing result, we increased the number of telethons, implemented an email campaign across May, June and July and sought support from new donors at events in Trinity Term including the new Garden Party for Young Alumni on the Saturday of Eights Week (pictured). The latter was a great success and we look forward to seeing you back again next year. Underpinning this result is the accumulation of effort from Year Group Representatives, student callers, JCR Leavers, and you, our Old Members – thank you!
20 The Keble Review 2014
we did it!